By Tomaž Kavčič
From the very beginning, we want to offer you the most relevant statistics and data within the AutoBrief blog that would help you make key decisions and perform better. Of course, data from European and world markets do not always show the situation on the Slovenian market, as it is different and special in many ways.
Therefore, in cooperation with Valicon, we decided to do research that offers important data and insight into the thinking of Slovenian customers on a suitable sample. Customers who may be on the verge of becoming your customers. That’s why it’s so important to see the research results.
The best thing about this research is that we obtain results every quarter and therefore we can also assess trends on the Slovenian automotive market.
Today, we would like to present you the results from the last quarter of 2021 until the end of October 2022. However, we will focus on the following indicators: the types of cars and fuel that customers think about the most, as well as whether they want to buy a new or used car. We will also look at how many potential buyers will decide to buy a car in the next six months.
The first statistic we want to show you is the relationship between new and used vehicles. The result is expected to be largely in favor of second-hand vehicles. As many as 66% of people considering buying vehicles would buy a used vehicle. This share covers 33% of those who want a used car with a warranty or guarantee and 33% of those who would buy it without a warranty.
On the other hand, only 30% would buy a new vehicle.
When we look at the period of one year, we find that the segment of those who want to buy a new car has not changed significantly despite the upward jumps, the trend is decreasing when buying a used car, and used with a guarantee increased by 4% in the third quarter of 2022, but is still slightly down.
Among the vehicle types, the above-mentioned research is dominated by 4 types, which practically divide the vast majority of the entire “cake”. In order, it’s a limo, a station wagon, an SUV and also a minivan.
The limousine remained at the same percentage in the last six-month period, while it had a significantly worse result in the first three months of this year. On an annual basis, it has a 3% higher share.
The best trend in the last three months is due to the SUV, which gained significantly in relation to the third quarter (7%), and has a higher share of 3% on an annual basis than the sedan.
On the other hand, the car is almost constantly at the same percentage, the trend is one quarter 1% up or down.
The winner on an annual basis is certainly a station wagon, which has increased its share by 5%. In particular, it was the most desirable vehicle in the first three months of 2022.
When we look at the type of fuel that future customers want, it turns out that despite the great promotion of electric and hybrid vehicles, petrol and diesel still prevail. As much as 40% of the share still holds gasoline, and in second place, after a six-month drop, diesel propulsion was restored, which managed to jump by 7%.
Compared to the last trimester, the hybrid drive remained at the same level, but the 100% electric drive, which lost 5% in the last three months, fell considerably. It looks like it’s the diesel drive. However, it is still the electric drive that is the winner on an annual basis, as it has gained a share of 9%.
Certainly, all traders are most interested in how many people are willing to buy a vehicle in the foreseeable future. Better yet, let’s just say for the next six months.
Within six months, 19% of the people who participated in the research plan to buy a car, which is significantly more than in the first summer of 2022. The percentage then ranged between 11 and 14, which can make all traders very happy. Even at the annual level, the desire to buy a car in the next year is 1% more.
About 35% of all respondents within a year want to buy a car, which is about the same percentage if we look at the annual level. Throughout the year, the percentage of people who want to buy a car is very similar. However, the percentage of those considering purchasing in 2 or 3 years is falling.
Join a global community of automotive professionals and gain insights and tips to drive positive change in your vehicle sales.
Štukljeva cesta 40