Interesting reads.
Fresh stories, insights, and key updates from the world of automotive.
The buyer comes to the showroom later, but makes the decision long before that
In the first part of our overview of changes in the buying journey, we wrote about how the purchase path of younger vehicle buyers is changing and why a good ad today must answer most questions before the buyer first contacts the dealer. The focus was mainly on information, ad transparency, photos and the trust…
đź•’ 5 min of reading
ReadBlog.
In the first part of our overview of changes in the buying journey, we wrote about how the purchase path of younger vehicle buyers is changing and why a good ad today must answer most questions before the buyer first contacts the dealer. The focus was mainly on information, ad transparency, photos and the trust…
đź•’ 5 min of reading
Car buyers have changed. Not only because younger generations grew up with a phone in their hand, but because the entire logic of decision-making has changed. What was still common just a few years ago — that a buyer would call, ask for details, come to see the vehicle and only then start seriously considering…
đź•’ 5 min of reading
As we announced a few days ago, we are starting a partnership with a major advertising partner. With AutoBrief, you can advertise, edit or remove an ad on the Croatian advertising portal Shopaj24 with just a few clicks. It is a central place for the best offers of small and medium-sized businesses within the media…
đź•’ 2 min of reading
Interviews.
We spoke with Milorad Kondić, director of Avto Perla, which was founded at the end of 2017. They are located in Kranj and are a rapidly growing company. The conversation mainly focused on the advantages of using the AutoBrief platform and why he decided to fully use digital marketing services. How long have you been…
đź•’ 5 min of reading
We spoke with Manuel Levai, Sales Director at ML Avto, about using DigiBrief's digital marketing and advertising services. He notes the many advantages of our project and that advertising definitely pays off. You've been using DigiBrief for two months. Have you noticed a difference and if so, where do you notice it most? The difference…
đź•’ 3 min of reading
In an extensive interview with Jure Miklavec and Branko Vitasovic from RAAC avtomobili, d.o.o., we talked about the importance of digital advertising for gaining customer trust and how the money spent on marketing presence always pays off in the long run. Since RAAC is the pioneer of our Virtual Salon, we also devoted part of…
đź•’ 7 min of reading
Dealers share their AutoBrief stories on social media – join them.
Subscribe to our newsletter.