Marché automobile.

In the first part of our overview of changes in the buying journey, we wrote about how the purchase path of younger vehicle buyers is changing and why a good ad today must answer most questions before the buyer first contacts the dealer. The focus was mainly on information, ad transparency, photos and the trust…

Car buyers have changed. Not only because younger generations grew up with a phone in their hand, but because the entire logic of decision-making has changed. What was still common just a few years ago — that a buyer would call, ask for details, come to see the vehicle and only then start seriously considering…

As we announced a few days ago, we are starting a partnership with a major advertising partner. With AutoBrief, you can advertise, edit or remove an ad on the Croatian advertising portal Shopaj24 with just a few clicks. It is a central place for the best offers of small and medium-sized businesses within the media…

In today's rapidly changing business world, where competition is increasing, it is becoming crucial to have control over your business and maximize as many sales opportunities as possible through various channels. A great example of how to respond to the challenges is the integration of the AutoBrief platform with the Njuškalo.hr web portal, which brings…

Facebook’s car catalog is a great example of technology that allows for more precise targeting of potential buyers and easier interaction with car dealers. However, the problem often arises in understanding how exactly it works and how car companies can take advantage of its functionalities. What are car catalog ads on Facebook? Car catalog ads…

The purchasing journey for customers begins on several different channels, as clearly shown by the research conducted by Valicon for AutoBrief. These include various online advertising sites, social networks and various advertising portals. Dealers want to offer customers exactly the offer they want. For this, it is very important to have a presence on multiple…