RAAC Cars.

In the automotive world, it is crucial to recognize and seize the opportunities brought by digitalization. RAAC Avtomobili, a company owned by Branko and Jure, achieved exceptional results and increased sales with its innovative advertising strategy using Phyron video ads and AutoBrief automation.

RAAC Avtomobili focuses on selling quality used vehicles. Their philosophy is based on the belief that every customer deserves the best. In their approach to business, Branko and Jure aim to exceed customer expectations and create a transparent, reliable car buying process.

RAAC Avtomobili decided to use digital advertising and a virtual showroom because they believe that the future lies in an active approach to customers. By using Phyron video ads, they can present their vehicles in a way that attracts the attention of potential buyers. Instead of waiting for buyers to find them on their own, they now advertise actively, increasing their visibility online.

“Prospective customers who watch our video ads and our website get a wealth of information.“

Jure Miklavc, RAAC Avtomobili

Since the launch of Phyron video ads, the company has seen a significant increase in customer interest. Thousands of people watch video presentations of vehicles every month, which results in:

• 10x increase in calls from interested buyers
• Doubled number of requests for test drives
• Faster decisions: Buyers who watch a video come to the showroom better prepared to buy.

Statistics show that more than 50% of buyers who watch a video ad and leave their contact information actually buy the vehicle.

“We notice that with video ads we attract the right customers.”

Branko Vitasovic, RAAC Avtomobili

The effectiveness of Phyron video ads is further enhanced by using AutoBrief, which enables easy and fast preparation of video content.

How does it work?

• Easy preparation: Preparing a video ad requires only a few clicks within the AutoBrief platform, as all car data and images are already stored in the system.
• Automation: Integration with Phyron automatically creates video ads and distributes them via the Facebook catalog across various channels, such as Instagram and Facebook, minimizing the need for manual publishing.

Time saved

By automating processes, RAAC Avtomobil now devotes more time to key activities, such as purchasing and sales.

RAAC Avtomobili has transformed its approach to advertising and sales with Phyron video ads and AutoBrief. Their success is proof that digital advertising and innovative technologies can combine to become a powerful ally for vehicle dealers, helping to increase sales and customer satisfaction. With a consistent and proactive approach to customers, RAAC Avtomobili has proven that trust and quality can lead to sustainable success.