In today’s digital age, the power of video in marketing cannot be overstated. It’s the most potent way to share information and connect with potential customers. Research shows that online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. However, creating high-quality video content requires significant resources, manpower, and budget, posing a challenge for many car dealerships.

Teaming up with Phyron, the Swedish video tech pioneers, AutoBrief introduces a groundbreaking integration. This partnership brings forth an innovative AI-powered tool designed to revolutionize online car advertising, empowering dealerships to effortlessly produce professional short-form videos at scale and with ease.

Phyron’s automated videos have already made a significant impact on the sale of new and used cars. Reports indicate that video ads created with Phyron attract 50% more potential customers compared to ads without videos. This surge in engagement translates to faster vehicle sales — up to three to five days faster than classified adverts without Phyron videos. Johan Sundstrand, CEO of Phyron, emphasizes the real-world effectiveness of their technology, stating, “Being able to drive over 50% more potential customers to a car ad gives a huge boost to the potential for a sale in the fast-paced online environment.”

Aljaž Urbanc, Chief Product Officer at AutoBrief, notes, “The industry has become video-centric across the board. Major platforms like Google and social media prioritize video content, while platforms such as Netflix and Amazon Video have permanently changed consumer viewing habits. We’re also seeing increased use of AI to simplify video creation and distribution. This is why AutoBrief partnered with Phyron, recognizing that video is the preferred medium for car dealerships to connect with their audience.”

The integration with AutoBrief simplifies video creation by removing the need for human input. Phyron’s AI-powered software automatically produces product videos by extracting key properties from existing content in AutoBrief, including images and car features. This seamless integration guarantees that every car in a dealership’s inventory receives a premium-quality video ad, featuring special effects, overlays, and relevant offers. 

Phyron’s automated video solution not only saves retailers significant time and money but also improves the overall customer experience. Leveraging cloud computing capabilities, Phyron’s technology can swiftly process an unlimited number of videos in all formats, making them ready for platforms like Meta, TikTok, and YouTube in just 10 minutes. This efficiency empowers car dealerships to expand their video advertising efforts across multiple channels—from websites and social media platforms to classifieds and paid advertisements—in just minutes.

Innovative and cost-effective, Phyron’s integration with AutoBrief marks a new era in online car advertising. With over 2500 dealerships worldwide already benefiting from Phyron’s technology, the potential for growth and profitability in the automotive industry is limitless.

To learn more about Phyron’s integration with AutoBrief or to schedule a demo, visit AutoBrief.io or contact us via support@birefd.io. Join us in revolutionizing the way car dealerships advertise online and drive success in the digital age.

We are happy and proud to have become members of AAI – the Association of Automotive Intelligence. It is a non-profit organization established to support transparency in the used vehicle market. They build alliances with other stakeholders, from car dealers to government institutions and automotive-related companies around the world. That is why we are all the more proud that AAI saw us as an important interlocutor in the field of understanding the automotive market and a partner who wants to change the automotive market for the better for all stakeholders involved.

AAI recognizes that the used car market needs to work together to achieve a more sustainable future for the industry. We would like to influence the market in a direction that only improves in such a way that traders understand and take care of their customers.

We at AutoBrief agree that with more clarity and a stronger voice, dealers could also have a more effective interlocutor in shaping legislation and eliminating irregularities. In the very organizations of which we have become members, they therefore try to talk directly with members of the European Parliament and solve problems that usually arise from decisions they make themselves.

The AAI organization brings together members from 11 countries, including some Slovenian companies. Since last week, AutoBrief has been one of them, which we are proud of, because they chose us at AAI as an interlocutor in the field of understanding the automotive market and as a partner who wants to change the automotive market for the better.

AAI is the voice of the global used car industry, supporting and promoting transparent trade processes, defending the public interest and highlighting problems in cross-border car trade, and monitoring developments in legislation affecting transparency in the used car market. AutoBrief has now become part of that voice as well.