Phyron, a leading provider of automated video solutions for vehicle dealers, offers three key products designed specifically for various promotional and advertising needs.

Since there’s often confusion about what exactly Phyron provides through the AutoBrief platform, let’s take a closer look at the available options and their optimal uses.

Enhanced Stills – Phyron Background Removal

Enhanced Stills are ideal for dealers who want to quickly enhance the visual appeal of their existing vehicle photos without the need for additional tools or significant time investment. This advanced, AI-powered photo editing solution removes the existing background and replaces it with a customized backdrop reflecting your brand identity. No more worries about what’s in the background or how long editing might take. Enhanced Stills do this in seconds, complete with brand-specific colors and logos.

Recommended use: Websites, vehicle sales platforms, social media, email campaigns—essentially anywhere attractive images matter!

Key benefits: Rapid processing, cost-effectiveness, improved visual appeal, fully customizable backgrounds.

Inventory Videos – Comprehensive Showcase of Your

Inventory Videos offer a fully automated solution for creating dynamic video presentations of your entire vehicle inventory.

What is it? A comprehensive, dynamic video display automatically created from existing stock images in your AutoBrief account, enhanced with professional visual effects and descriptions designed to captivate viewers. These are longer videos (around one minute), detailing vehicle models, their features, advantages, and complete equipment lists, branded with the dealer’s logo and closing graphics.

Recommended use: Promoting complete vehicle inventory, particularly on YouTube (a key channel where many buyers search for vehicles), dealership websites, classifieds portals, and social media.

Key benefits: Increased visibility of your full inventory, automated promotional processes, improved sales efficiency.

Below is an example of an Inventory Video we created previously.

Paid Ads Videos

Paid Ads Videos are specifically crafted video advertisements optimized for paid advertising campaigns to maximize reach and effectiveness.

What is it? Short, targeted video ads optimized for advertising platforms like Google Ads, Facebook, Instagram, and others. In other words, exactly the type of content vehicle dealers want in their marketing toolkit—short videos that quickly engage and capture potential buyers’ interest within 5 to 6 seconds.

Key benefits: Highly targeted ads with high ROI, increased campaign visibility and efficiency, easy optimization based on performance. You can read more about Paid Ads Videos here.

Below is an example of a Paid Ads Video (colors, appearance, and music can be customized).

Interested in more? Every dealer knows best which of these products suits their needs. Each Phyron product is crafted to maximize sales potential according to specific goals, delivering better results, saving time, and enhancing customer interest.

Of course, opting for all three Phyron products together offers even greater value.

In today’s digital age, the power of video in marketing cannot be overstated. It’s the most potent way to share information and connect with potential customers. Research shows that online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. However, creating high-quality video content requires significant resources, manpower, and budget, posing a challenge for many car dealerships.

Teaming up with Phyron, the Swedish video tech pioneers, AutoBrief introduces a groundbreaking integration. This partnership brings forth an innovative AI-powered tool designed to revolutionize online car advertising, empowering dealerships to effortlessly produce professional short-form videos at scale and with ease.

Phyron’s automated videos have already made a significant impact on the sale of new and used cars. Reports indicate that video ads created with Phyron attract 50% more potential customers compared to ads without videos. This surge in engagement translates to faster vehicle sales — up to three to five days faster than classified adverts without Phyron videos. Johan Sundstrand, CEO of Phyron, emphasizes the real-world effectiveness of their technology, stating, “Being able to drive over 50% more potential customers to a car ad gives a huge boost to the potential for a sale in the fast-paced online environment.”

Aljaž Urbanc, Chief Product Officer at AutoBrief, notes, “The industry has become video-centric across the board. Major platforms like Google and social media prioritize video content, while platforms such as Netflix and Amazon Video have permanently changed consumer viewing habits. We’re also seeing increased use of AI to simplify video creation and distribution. This is why AutoBrief partnered with Phyron, recognizing that video is the preferred medium for car dealerships to connect with their audience.”

The integration with AutoBrief simplifies video creation by removing the need for human input. Phyron’s AI-powered software automatically produces product videos by extracting key properties from existing content in AutoBrief, including images and car features. This seamless integration guarantees that every car in a dealership’s inventory receives a premium-quality video ad, featuring special effects, overlays, and relevant offers. 

Phyron’s automated video solution not only saves retailers significant time and money but also improves the overall customer experience. Leveraging cloud computing capabilities, Phyron’s technology can swiftly process an unlimited number of videos in all formats, making them ready for platforms like Meta, TikTok, and YouTube in just 10 minutes. This efficiency empowers car dealerships to expand their video advertising efforts across multiple channels—from websites and social media platforms to classifieds and paid advertisements—in just minutes.

Innovative and cost-effective, Phyron’s integration with AutoBrief marks a new era in online car advertising. With over 2500 dealerships worldwide already benefiting from Phyron’s technology, the potential for growth and profitability in the automotive industry is limitless.

To learn more about Phyron’s integration with AutoBrief or to schedule a demo, visit AutoBrief.io or contact us via support@birefd.io. Join us in revolutionizing the way car dealerships advertise online and drive success in the digital age.

We are happy and proud to have become members of AAI – the Association of Automotive Intelligence. It is a non-profit organization established to support transparency in the used vehicle market. They build alliances with other stakeholders, from car dealers to government institutions and automotive-related companies around the world. That is why we are all the more proud that AAI saw us as an important interlocutor in the field of understanding the automotive market and a partner who wants to change the automotive market for the better for all stakeholders involved.

AAI recognizes that the used car market needs to work together to achieve a more sustainable future for the industry. We would like to influence the market in a direction that only improves in such a way that traders understand and take care of their customers.

We at AutoBrief agree that with more clarity and a stronger voice, dealers could also have a more effective interlocutor in shaping legislation and eliminating irregularities. In the very organizations of which we have become members, they therefore try to talk directly with members of the European Parliament and solve problems that usually arise from decisions they make themselves.

The AAI organization brings together members from 11 countries, including some Slovenian companies. Since last week, AutoBrief has been one of them, which we are proud of, because they chose us at AAI as an interlocutor in the field of understanding the automotive market and as a partner who wants to change the automotive market for the better.

AAI is the voice of the global used car industry, supporting and promoting transparent trade processes, defending the public interest and highlighting problems in cross-border car trade, and monitoring developments in legislation affecting transparency in the used car market. AutoBrief has now become part of that voice as well.