KILOMETERS OF EXPERIENCE

RAAC Automobiles

With Phyron video ads, RAAC Automobiles achieved successful business results.

“At first, we couldn't imagine that it would be so simple and that customer interest would be so high.”

- Branko Vitasovic, RAAC

In the world of automotive business, it is crucial to recognize and seize the opportunities brought by digitalization. RAAC Automobiles, a company led by Branko and Jure, has achieved exceptional results and increased sales with their innovative advertising strategy using Phyron video ads and automation through AutoBrief.

About RAAC

RAAC  focuses on selling quality used vehicles. Their philosophy is based on the belief that every customer deserves the best. In their business approach, Branko and Jure strive to exceed customer expectations and create a transparent, reliable car-buying process.

Digital advertising and Virtual car listing

RAAC Automobiles decided to embrace digital advertising and a Virtual car listing because they believe the future lies in actively reaching out to customers. By using Phyron video ads, they can showcase their vehicles in a way that grabs the attention of potential buyers. Instead of waiting for customers to find them on their own, they now advertise actively, which increases their online visibility.

“Future buyers who watch our video ads and visit our website get a lot of information.”

Jure Miklavc, RAAC

Impact of Phyron Video Ads on Sales

Since introducing Phyron video ads, the company has noticed a significant increase in customer interest. Thousands of people watch the vehicle video presentations each month, resulting in:

  • A 10-fold increase in the number of calls from interested buyers
  • A doubling in the number of inquiries for test drives
  • Faster decisions: Customers who watch the videos come to the Virtual car listing better prepared to make a purchase.

Statistics show that more than 50% of customers who watch the video ads and leave their contact information end up purchasing a vehicle.

“We notice that video ads attract the right customers.”

  • Branko Vitasovic, RAAC

AutoBrief automation

The effectiveness of Phyron video ads is further enhanced by using AutoBrief, which allows for the easy and quick creation of video content.

How does it work?

  • Simple preparation: Creating a video ad requires just a few clicks within the AutoBrief platform, as all vehicle data and images are already stored in the system.
  • Automation: Integration with Phyron automatically generates video ads and distributes them via the Facebook catalog to various channels like Instagram and Facebook, minimizing the need for manual posting.

Time Savings
By automating processes, RAAC Automobiles can now dedicate more time to key activities such as procurement and sales.

Success

RAAC have transformed their approach to advertising and sales with Phyron video ads and AutoBrief. Their success proves that digital advertising and innovative technologies can combine to form a powerful ally for car dealers, contributing to increased sales and customer satisfaction. With a consistent and active approach to customers, RAAC Automobiles has demonstrated that trust and quality can lead to sustainable success.

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